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Lenard’s founder takes back control of chicken franchise, reimagines business model

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Poultry franchise Lenard’s will undergo a massive change, with founder Lenard Poulter taking back full ownership of the chain and bringing a new vision.

The brand, which encompasses over 200 stores across Australia, will now allow new or current franchisees to join into a ‘Hub and Spoke’ approach.

Instead of buying an outlet, this new approach will allow franchisees to invest in a particular territory and create a ‘Hub’ store, which will serve as a small manufacturer of supplies and pre-packaged products, or a ‘Spoke’ store, also known as a Ready to Go store.

The Hub store will deliver goods to the local Spoke stores, in effect creating a small-scale supply chain.

Lenard has already set up four Ready to Go…



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